Let’s go through an example for tracking the impact of a social media ad:
Marco recently added new snacks and sides to his menu to complement this selection of deli sandwiches. Now, Marco wants to promote them on Facebook.
In addition, Marco knows that most of his sales occur during the lunch rush and decrease after 2 pm so he’d like to drive afternoon traffic. Once Marco prepares his ad, he posts it to Facebook inviting customers to receive 10% off after 2 pm when they "like" or "share" his ad.